West Design Products — pads
Twickenham Fine Ales
Palmers Brewery — 8 pack
West Design Products — papers
Palmers Brewery — bottled ales
Sue Kibbey

West Design Products papers
Part of our brief for the packaging for this range of inkjet and laser papers was to keep production costs low. Our solution was to use off the shelf boxes – which gave the product added value and also provided greater protection than a paper wrapped pack. We designed self-adhesive labels to be printed in two colours and commissioned well known illustrator, Paul Cox, to create a hand forming the symbol for perfection. We added a motif for each type of paper for the hand to hold; a bone china cup symbolising clay coated gloss paper, a diamond symbolising a hard surface paper and so on. The unusual packaging was loved by retailers and proved to be very successful.