Palmers Brewery
We created a new brand image for Palmers, the West Country brewery, that better represents their products and gives a modern perspective to the ales – which have been traditionally brewed in the original Bridport brewery, using many of the same brewing methods, for well over 200 years. We were careful not to alienate core customers, and yet still make the ales appeal to a younger audience. The evocative illustration of a coastal scene, featuring Chesil Beach with Portland on the horizon, was created to help give a sea air freshness to the brand – and also to communicate the unusual location of Palmers Brewery.